More than 60 years after Kihachiro Onitsuka began designing sports shoes in his atelier in Kobe Japan, Onitsuka Tiger continues to carry out Onitsuka-san’s vision of remaining the authentic Japanese Sports Lifestyle Brand. Inspired by its roots in sports and its Japanese heritage, Onitsuka Tiger pioneers urban.

Onitsuka Tiger’s philosophy is based on Kaizen, a Japanese word meaning continuous improvement which has driven the brand’s reinterpretation of heritage models. Onitsuka Tiger uses the Kaizen motto as its momentum to advance innovation and inspire future generations of Onitsuka Tiger fans.

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Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog