SMXL restaurant by Hassell & Fabio Ongarato Design, Melbourne

September 16th, 2012 by retail design blog

Working in collaboration with Fabio Ongarato Design, SMXL is a dynamic response to a crowded hospitality market. A strong architectural language supported by a vibrant graphic environment signals SMXL as a stand-out from other food outlets.

An exposed concrete ceiling, sculptural seating and tables, and the communal arrangement of spaces combine to reflect a fresh approach to eating. Long tables and a continuous bench connect two floor spaces, maximizing seating capabilities within a relatively small space.

Visual clarity and strong consistency of branding elements, such as food packaging, reinforce the clean aesthetics of the interior. Detailing and the general design response suggest that the food experience at SMXL is considered, well crafted and beyond the norm.

Designed by Hassell & Fabio Ongarato Design




http://www.arthitectural.com/hassell-smxl/

Congresso das Garrafas wine store by Tiago do Vale Arquitectos, Braga - Portugal
Congresso das Garrafas wine store by Tiago do Vale Arquitectos, Braga - Port...
Sun & Sand Sports Store by Green Room, Dubai - UAE
Green Room delivers awe-inspiring digital store concept in UAE
Timberland Specialty Store by Timberland Global Creative Services & LODA Des...
Timberland has replanted roots in McLean, VA and wrung in the Holiday season...
Red Dog restaurant by designLSM, Nottingham - UK
The main restaurant area is adorned with aged leather banquettes, geometric ...

Leave a Reply

Your email address will not be published. Required fields are marked *