officeTwelve were asked to create the first permanent high street standalone location for the brand. The two storey flagship store features zoned areas to include the Virgin Holidays, Hip Hotels and Cruise brands.

The design concept reflects Virgin Holidays’ style of holiday offer, exciting and unique with magic touches. As the customer enters the store they are greeted by a wall of red hands offering brochures. These also act as triggers for the iPads. Hold the device up to any brochure and see it come to life with movies of the resorts where the customer is transported into simulated holiday experience.

As you move through the space a band of screens and digital picture frames call out more moving images, encouraging you down to the basement where you enter a retro gaming area designed to keep youngsters busy whilst parents talk to the highly trained advisors.

Faux windows play almost still movies of exotic vistas giving the impression that they are just the other side of the glass…as if you are there on some desert island watching the waves lap against white sands. The digital experience continues with a multi screen experience area and iPad bar where holiday destinations can be browsed. The overall concept reflects elements of the existing retail estate but with a twist.

officeTwelve designed the flagship store for Virgin Holidays to not only showcase the varied holiday offering, but to also complement whilst simultaneously showcasing the personality of the Virgin Holidays brand.

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