“IPPUUKISHI”, are secondhand luxury product stores around Tokyo. They now launched a watch store in a complex building named “Nakano broadway”. Their demand was having maximal display area and storage space and set wall fixtures (which consists of display and storage) at 45 degrees to L-shaped leasing line.
Also, this layout gives people’s an excitement to get in to the store by blocking their view of the back room. Each frame of the fixture is changed by color or texture to make the products more attractive and to catch the eyes of the customers. It is like woman wearing eye shadow and eyeliner to make their eyes more attractive. Simply designed floor brings out the products.
Photography: Seiryo Yamada