The thread of this story starts in 1964, with Lluís Generó I Domènech. A story woven in the tradition of fashion knitwear, in which the firm was a market leader for many years. Today, it continues to weave the name of a firm that is growing, through a thread of continuous growth and expansion. A whole Yerse world that has fans in e very corner of the world.

Yerse takes its inspiration from woman and her universe. A natural woman, with her own personality, a woman in search of a genuine, comfortable style of dressing. Bohemian, Mediterranean and urban; Yerse reinterprets trends from its own standpoint. Offering an extremely personal casual look, designed for a genuine, authentic woman.

Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog