Frai package design by Cassandra Cappello

May 3rd, 2013 by retail design blog

This project is a series of carton designs for milk and juice packaging, along with a brand identity for this line of beverages, called frai. These 100% recycleable packages have text in both English and French in order to sell to a Canadian audience. This package series contains a blue milk carton, a brown chocolate milk carton, and a yellow juice carton. The juice carton is taller and thinner in order to differentiate it from the look of an old metal milk container. The minimalist design of the front of the packages will distinguish them on shelves from other current designs.

Designed by Cassandra Cappello




http://cappellodesigns.com

Denim Demon brand identity by Boy Bastiaens
Significance to a new logo was given by writing the brand name with one big ...
Wehkamp.nl packaging by Matte
The new boxes and bags we have created feature styled product photography al...
ACAR Corporate Identity by Depot WPF
Top Russian communication projects turned into new ACAR corporate identity
Edge Dominos by Fire Road
Edge Dominos maintains the traditional number pattern but innovates by usin...

Leave a Reply

Your email address will not be published. Required fields are marked *