![](https://retaildesignblog.net/wp-content/uploads/2019/08/DSC6021-300x300.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/08/Porsche-Design-store-at-Breuninger-by-Plajer-Franz-Studio-Stuttgart-Germany.jpg)
Developed as a prototype store and the first to display the newly developed retail design concept by Plajer & Franz Studio, the PORSCHE DESIGN store-in-store in Stuttgart’s prestigious department store Breuninger perfectly reflects the DNA of the brand. The store design is simple and functional with intelligent detail solutions.
http://plajer-franz.de/en/projects/porsche-design-breuninger/
![](https://retaildesignblog.net/wp-content/uploads/2014/08/Porsche-Design-store-at-Breuninger-by-Plajer-Franz-Studio-Stuttgart-Germany-06.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/08/Porsche-Design-store-at-Breuninger-by-Plajer-Franz-Studio-Stuttgart-Germany-05.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/08/Porsche-Design-store-at-Breuninger-by-Plajer-Franz-Studio-Stuttgart-Germany-04.jpg)
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![](https://retaildesignblog.net/wp-content/uploads/2014/08/Porsche-Design-store-at-Breuninger-by-Plajer-Franz-Studio-Stuttgart-Germany-02.jpg)
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