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The idea for this retail space for BMW was to bring a warm touch of lifestyle into the cool world of technology and acceleration. Plajer & Franz Studio developed a completely new retail design concept for this prototype store, which had its premiere alongside the opening of munich’s new airport terminal. This new retail concept was also translated into chinese retail expectations and the interior design by plajer & franz studio later launched in Shanghai and Beijing as well.

Design by Plajer & Franz Studio

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