The new flagship store designed for Patric Roger is located on Place de Madeleine. Roger, who once attempted to create a life-size chocolate elephant and who collaborated with fashion designer Karl Lagerfeld on a hotel suite made completely out of his preferred (and delicious) medium, worked closely with Paris-based X-Tu Architects on the forest-themed boutique, whose windows were specially engineered to protect the chocolate gorillas.

http://londondesignjournal.com/home/2013/3/23/-patrick-roger-x-tu-architects
http://www.x-tu.com/