De Beemster is the name of a very special and authentic 17th-century polder in the Netherlands. YPP hired studiomfd to make a design to activate the Beemster cheese brand in retail. Beemster asked for ‘some kind of object’ that would stand out in all the Albert Heijn XL supermarket shops in the Netherlands.

Studiomfd designed a picturesque market stand that invites shoppers to stop a moment and savor a nice piece of Beemster cheese. A trolley-stand that looks rural and authentic with a contemporary twist, thus fitting in seamlessly with the recent rebranding of the brand.

The design is color-themed. The milk pails and wheels based on an old-fashioned transport bicycle are painted Beemster blue. The covering tarpaulin is printed in the brand’s colors. It creates an oasis of atmosphere in the usually rather functional supermarket environment. Some peace and quiet, inviting visitors to enjoy the taste of good cheese in a setting that is true to the culture of the Beemster brand.