Aesop has been cleverly using unique and stunning store design as a brand-defining marketing tool, and the newest outlet at Singapore’s Suntec City Mall is no exception. It’s the Australian cosmetics brand’s third store in the city, and features a supersleek interior design by Melbourne-based practice Kerstin Thompson Architects. Taking reversed cues from Singapore’s hot tropical climate, the design references cooling themes and elements.
A winter suit – Miss Thompson’s very own, we wonder? – served as inspiration for the material palette of muted greys, felt, flannel, blackened steel and cement coalesce to create a restrained and yet refreshing aesthetic. Mimicking the layered structure of the garment, beautifully crafted display cabinets offer discreet glimpses of colour. Perforated auburn timber screens dress that fold inward to filter sunlight add a sense of sophisticated discretion. The new Aesop store carries the brand’s full range of skin, hair and body care products.
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