Minus was founded in 1998 and celebrating our 15th year anniversary this year we make a strong statement with our identity being more clear than ever. Our collection has strong roots in Scandinavian fashion, yet we always interpret trends our own way. Being a brand from Denmark we are part of the long and fine tradition of Scandinavian design culture, which is long lasting in terms of functionality and quality. With years of experience and a strong presence in Scandinavia we are ready to aim for new ambitious goals with the launch into 5 new export markets this year alone.

REDEFINED SCANDINAVIAN
We challenge the traditional perception of Scandinavian fashion being minimalistic . Each and every garment has been treated and detailed with love, giving it its uniqueness and ensuring a true redefined Minus look. We strive to excite the independent and quality conscious woman who likes perfect fitting and refined details. We’re actually quite a bunch of perfectionists!

Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog