![](https://retaildesignblog.net/wp-content/uploads/2012/01/Luzi-Bombon-restaurant-by-Sandra-Tarruella-Madrid-300x300.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2013/10/D-V-Concept-Store-by-Guise-Stockholm-Sweden.jpg)
To maximize the space a simple rule was created in the design process, every display surface was to quadruple itself. The first step in the process was to take an area of 400×400 mm and extrude it and let it grow to 800×800 mm, then to repeat the process until a desired height has been reached. The demand for flexibility was met by introducing a custom made changeable shelf system. A system of L-profiled beams were designed with a perforation running along the beams as a stitch.
Designed by Guise
![](https://retaildesignblog.net/wp-content/uploads/2013/10/D-V-Concept-Store-by-Guise-Stockholm-Sweden-06.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2013/10/D-V-Concept-Store-by-Guise-Stockholm-Sweden-05.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2013/10/D-V-Concept-Store-by-Guise-Stockholm-Sweden-04.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2013/10/D-V-Concept-Store-by-Guise-Stockholm-Sweden-03.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2013/10/D-V-Concept-Store-by-Guise-Stockholm-Sweden-02.jpg)
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