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The Flowerbomb Rose Explosion POS launch campaign has been conceived to highlight the opulence and extra-luxury aesthetic of the new Viktor & Rolf fragrance, in line with the design of the bottle and the visual. With the goal of creating a high-impact artistic installation, the in-store concept has been developed around a majestic cascade of hundreds of golden roses falling from a giant open packaging.

Ultra-feminin and yet exagerated and surrealistic, this explosion of gold is absolutely eye-catching. Black, gold, exaggerated opulence and twisted luxury rules are the key elements of this POS explosive campaign. Rose Explosion point of sale campaign design: by Tommaso Nicolao

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