Flowerbomb Rose Explosion Point of Sale campaign by Tommaso Nicolao, London

December 17th, 2013 by retail design blog

The Flowerbomb Rose Explosion POS launch campaign has been conceived to highlight the opulence and extra-luxury aesthetic of the new Viktor & Rolf fragrance, in line with the design of the bottle and the visual. With the goal of creating a high-impact artistic installation, the in-store concept has been developed around a majestic cascade of hundreds of golden roses falling from a giant open packaging.

Ultra-feminin and yet exagerated and surrealistic, this explosion of gold is absolutely eye-catching. Black, gold, exaggerated opulence and twisted luxury rules are the key elements of this POS explosive campaign. Rose Explosion point of sale campaign design: by Tommaso Nicolao

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