InReality designed a new bottle ‘glorifier’ for the Coca-Cola aluminum contour bottle lineup (Coca-Cola®, Diet Coke®, Sprite® and Coke Zero®). The goal was to elevate awareness of the product within the often visually crowded space of upscale nightclubs and bars and to create something with as much standalone visual appeal as the bottle itself.

Like the contour bottle, the glorifier’s sculptural form pushes the limits of what is possible of the construction materials—hand finished cast aluminum and injection moulded plastic. The solution is a delicate mix of classic Coca-Cola form elements and organic shapes combined to create an elegant stage of refreshment and brand zeal.