This is Farm Direct’s first concept store. The store’s principal business is in the sales of 100% Hong Kong locally produced hydroponic vegetables. The design concept is about using the cheapest and the most primitive materials to create a European styled store. The red bricks forming the bright exterior are overlaid with a brushed white finish along with a sprayed green vignette, which is a reflection of the fresh produce available in store.

The interior floor is laid with volcanic rocks, a characteristic used in this specialized method of farming. Linen textured carpet lining the wall creates a space of warmth and coziness, whilst the unfinished wood panels, that are used to construct the display cabinets, continue the fresh and natural theme. The visualization of vegetable roots and stems is achieved by the handcrafted LED ceiling-hung light fixtures.

Designed by PplusP Designers