PANORAMA Berlin 2014 Summer – BARBOUR by Shed

July 25th, 2014 by retail design blog

Interior Architects Shed continue their work with Barbour at internationally renowned fashion trade fair; Premium, Berlin. Set across a 100sqm stand Shed’s design exhibits Barbour’s latest International ranges. With a concept born from Barbour’s rich history in motorcycle clothing Shed set a scene reminiscent of a vintage bikers garage. Unlike the rough and rugged aesthetic identifiable to many of the Barbour store’s the stand takes on a much cleaner and elegant appearance demonstrating an emphasis on the Womenswear range.

An undulating catwalk hero’s key mannequin displays dividing the space to mark a distinction between the Women’s and smaller Menswear ranges. A palette of off-whites and soft greys compliment materials of polished stainless steel, biscuit leather and reeded glass. The contrasting Menswear range shows a backdrop of industrial materials in raw metal, red brick and slab concrete. “The stand is a reflection of what we’ve developed for Barbour and their International retail. With a strong
focus this year on the Womenswear range the design needed to celebrate the ‘International’ sub brand and promote an identifiable look still coherent with the Barbour brand family” (Shed.)

“Shed always looks to push the design that little bit further each time. The result is always a successful and inviting stand design with real strong brand presence” – Julian Ash (J Barbour & Sons) Shed look forward to continuing their work with Barbour and developing it’s brand environments in both exhibition and across it’s forthcoming International retail environments.

Design by Shed

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