As part of the new Williams-Sonoma Pantry Essentials line, these artisanal pastas needed a look that was timeless and clean, yet sophisticated enough to communicate Williams-Sonoma’s core brand virtues. Each product has its own personality, yet, as a collective, hold together under a common aesthetic. These pastas are specifically intended to be a modern interpretation of classic Italian pasta packaging. Bold colors, strong lines and clean typographic elements give the packaging a confident and lasting feel.

Design by Pavement

http://pavementsf.com/work/williams-sonoma-artisanal-pastas/