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On the 16th of October Perekrestok (member of the X5 retail group and the leading food retailer in Russia) opened their first flagship store in the township of Krylatskoye, Moscow. The new store concept offers stress-less buying in a comfortable and modern environment. Positive emotions in the ultra-fresh zones are countered by price attractive zones in the middle of the sales area.

Perfect orientation and super fast check outs (including self-service cash desks) and ready-to-go solutions makes shopping easy and fun. retail branding GmbH was responsible for the store design, the corporate design (incl. new logo), pricing and signing, staff clothing, light concept, visual merchandising and staff training.

Photography: Bart Ooijman / Retail Branding GmbH
Design by Retail Branding GmbH

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