Be Right Burger [BRB], an exciting new burger prototype concept, is the unification of architecture and brand identity. Much of this is facilitated through an advanced digital environment that begins speaking to customers from the interactive website to the ordering kiosks, media walls, digital menu boards that occur in the space. Architectural signifiers such as directional lighting and three-dimensional fabricated elements assist and ease in the experience. Bold use of color adds to the visual impact and coordinated branded effort.

Designed by Core Architecture

http://coredc.com/