The concept was derived from Holiday icons interpreted in a unique and modern point of view stemming from the iconic snowflake. The glimmer of the snowflake and attention to detail seen in the creative were influenced by the glamorous yet sophisticated and timeless fashion stories in our windows.
Each vignette displays a modern take on a holiday icon, i.e. wrapping paper translated into snowflake wallpaper, hanging snowflake crystals and LED lights reminiscent of tree ornaments, and a touch of holiday greenery that all tie into the concept of a classic timeless holiday.
Location of Project: 149 Fifth Avenue and 330 Madison Avenue, New York City
Design by Ann Taylor Visual Team – ANN Inc.