Mima Design has been lucky enough to work with some of Australia’s most experienced grocers in Sydney, and John Parisi is one of those legends born into this business. John approached us to create a new brand of his own, a small format juice bar concept that would sell a range of fresh fruit, juices, yoghurts, wraps and salads to suit small retail tenancies around the city. Johnny’s Juice Factory was born.

A new brand identity and store design was created for the launch of Johnny’s Fruit Factory in World Square. The logo combines a casual font style, highlighting a watermelon for a unique brand feature, while the capitalized ‘FRUIT FACTORY’ suggests the solid foundation and experience behind the concept. The store design integrates chilled salad displays, juicers, prep benches and fresh fruit display into a compact 25sqm footprint, with blackboards, stencil art and factory style scaffolding utilised as a hanging mechanism for visual impact. Combined with the branded packaging and uniforms, this new business is ready to pop-up all over the city.

Photography by Thomas Dalhoff