Helvetia Trust corporate branding by Anagrama

February 11th, 2015 by retail design blog


“Helvetia Trust” is a Swiss-Mexican financial banking firm offering business integration services with a global focus that will be opening later this year.


Its naming was inspired by the female national personification of Switzerland as a means to symbolize the notorious Swiss legacy concerning their superior global financial services.


Our branding proposal conveys the security and business values of the firm and communicates its Swiss influence with the use of contextual graphics and typographic choices. The brand is complemented with a stylized Greek cross that characterizes Switzerland’s flag, a manifestation of its values and origins.

Design: Anagrama
















Mangolds brand identity by moodley brand identity
In the course of an extensive renovation in 2011, Mangolds, a well known veg...
Johnny’s Markets Store Design & Branding by Square One Design, West Michigan
Johnny’s Markets Store Design & Branding by Square One Design, West Mich...
Ariki Gin branding & packaging by Redfire Design
This inspired the design of the Ariki brand and packaging as a bold juxtapos...
Buda Beer branding by Estúdio Zingoni
The brand architecture is based on the junction of the iconic image of Buddh...

Leave a Reply

Your email address will not be published. Required fields are marked *