Since 1977, the Kozelsk factory (Russia) produces traditionally high quality dairy products. Last year, the company has set a target of increasing the share on the local market, as well as the expansion on the Moscow market. Our partners from the agency of creative communications Yellow Dog (creative director Michael Lobov) were responsible for the strategic part of this project (product development and its launch).
Taking into account the basic principle of Kozelsk factory – only genuine and live dairy products production, we have developed the following design concept. The main focus of the package we have made the product name and text blocks that carry basic information about it; thus we tried to convey to the buyer only basic information without overloading a general view of the package with different graphic elements. Illustrations performed in the style of engraving and maintain the reputation of a traditional natural milk production. Flavor differentiation was made by using complex soft colors that emphasize the ecological derivative of a product.
Design: 43’oz / Alex Kodimsky