With the visionary Riccardo Tisci at the helm, Givenchy is riding high on the wave of global success. After a string of flagship stores openings at key cities abroad, the french luxury brand shifts its focus back to home turf, and launches a flagship store dedicated to its men’s collections in the heart of the Marais district of Paris. Measuring a Sizeable 465 sqm. [5,005 sq.ft.] ground floor space on a premium stretch of real estate – a rare feat in this part of town in terms of size – it’s indicative of a new influx of high-profile luxury brands into an area that was previously known for its small independent boutiques and premium brand stores. The interior design of the Givenchy store has been a personal project of Tisci, and blends the luxury brand’s design codes with a innovative interventions and eclectic pairings.
Concrete walls are beautifully contrasted by expansive ceilings clad in timber, and the flooring playfully skips from vinyl to classic parquet and back again. Wall-mounted shelving units are back-lit and paried with wooden displays and cabinets. The setting in the back of the store, reserved for shoes and accessories, is a tad less formal and features walls lined in glazed white bricks. An extra large persian rug in the center of the store references the brand’s a/w 2015 runway show. The new Givenchy men’s store carries the full range of men’s apparel, bags, shoes and accessories.