The brand.
Assembly Label’s prophecy is based around seaside living and wardrobe essentials, offering core staples and tailored garments for the everyman and everywoman. The brand challenges the ever-changing nature of modern dressing, by allowing it to sit still with timeless pieces and contemporary basics.

The concept.
Since its inception with everyday menswear, and debut women’s collection, Assembly Label evolved once more opening its first concept store in Sydney’s iconic Bondi Road. The store plays home to the brand’s current collections, as well as exclusive pieces unique to the store. A refined and hand-picked selection of home wares and lifestyle products nod to the minimalist space and play an important role in bringing the ethos of the brand to life in its space.

The store.
The space dances with hues of uncompromised, coastal living. White walls and floors are met with white washed wooden beams through tables, stools and change room fit outs. A large and diverse range of cactus, succulents and unique plant life brings the store to life as they rest comfortably next to raw hessian rugs.  The essence of Assembly Label’s core is weaved throughout the textiles, fit outs and design. The space plays the role of epicentre to likeminded brands, undemanding principles and relaxed living.

Design: Assembly Label // Mr & Mrs White
Photography: Assembly Label / Damien Horan