London, 17th July 2015 Legend, the organisation behind Europe’s largest retail gathering, RBTE and Retail Design Expo has announced the launch of a major new event- Retail Digital Signage Expo – a dedicated new show located at Olympia, between RBTE and Retail Design Expo.

Retail Digital Signage Expo will provide a platform for all the suppliers of digital signage & screens, along with the other vital players in the digital signage eco-system to come together under one roof, at the largest European gathering of retailers, brand owners, agencies, designers and more – all looking for solutions, ideas and inspirations.

Annie Swift, Event Director, Retail Design Expo, said, “This is the event that the retail industry has been waiting for! We are embracing the booming digital signage market. The prospects for the huge global digital signage market are bright being currently estimated at USD 13.25 billion and expected to grow at a CAGR of 6.1% from 2014 to 2020*. The retail sector makes up the largest proportion of this spend and is where the greatest investment is forecast to be made in the name of customer engagement where screens come into their own. This is a fantastic opportunity for exhibitors. We had a ready made audience of over 12,000 visitors who visited RBTE and RDE this March including all the key decision makers and influencers for this type of investment – within retail it is the teams from marketing, IT, design/format, eCommerce, operations and visual merchandising. In addition there are thousands of brand marketers, design agencies, architects and shopfitters who recommend and specify screens solutions. Never before have so many of all the key retail digital signage stakeholders been together in the same place at the same time.”

Retail Digital Signage Expo will be a dedicated event featuring the entire range of suppliers, from the screens and kiosks, to content management, media players, networking solutions and more, providing a one-stop shop for digital signage and screens. In addition to the wide range of vendors, the topic will be widely addressed in both the Retail Design Expo and RBTE Conference programmes.

Swift continued, “the way consumers shop is constantly changing and digital signage provides an essential tool for retailers to connect with their customers (and the store staff). It has numerous applications; brand building; advertising; in-store entertainment; staff communication & training; magic mirrors; products reviews, to name a few – with the benefit of speed and agility that allows retailers to react in real time to changing market conditions, stock availability, the time of day or a competitors activity, delivering a whole new customer experience.”

*Grand View Research

RBTE and Retail Design Expo is held at London’s Olympia, 9 & 10th March 2016

About RBTE
RBTE is the must-visit event for retail and hospitality organisations looking for the right tools, solutions and advice on how to best run their business. It is a one stop shop, showcasing end to end solutions, from supply chain to the customer. See the whole picture at RBTE – the UK and Europe’s leading solutions events. RBTE, from Legend Exhibitions, a leading exhibitions company, combines an exhibition offering a comprehensive range of solutions with a free informative and interactive education programme incorporating seminars, workshops, and inspirational features, plus a host of networking opportunities and hospitality – all under one roof. It provides a platform for the most innovative suppliers from this sector to showcase their products and solutions. www.rbtexpo.com

About Retail Design Expo
Retail Design Expo is the specialist retail event from the Legend Exhibitions stable. Bringing together the very finest exponents of retail design, visual merchandising, branding and in-store experience, it is a clear reflection of how the retail sector is responding to the increasingly discerning consumer.

Showcasing solutions from designers, architects, fitters and specialist contractors it will focus very clearly on innovation and inspiration in retail design, visual merchandising and branding. Retail Design Expo encompasses additional features such as student awards, roundtables and masterclasses as well as a full programme of conferences and seminars.

For more information please contact:
Emma Easterbrook, Group Marketing Director, RBTE. T (0) 208 874 2728 emmae@rbtexpo.com