Telescopic displays frame the space of this shop designed by Architectkidd.

With the launch of a new store in Bangkok for Emden, a fashion hand bag label, the aim was to challenge some of the limitations posed by conventional retail spaces.

Instead of a fixed layout, the design is composed of three rectangular frames that form the overall enclosure. These frames are nested inside each other and form the main displays of the store. The frames are mechanized and can be extended to form a telescopic arrangement, creating different spatial and display configurations. From outside the store, the telescoping displays stretch the viewers’ perspective, making the store appear more expansive than its actual size. Inside the store, customers can view the products from a variety of angles. The shop serves as a retail space as well as an event space for special functions for the Emden brand.

Design: Architectkidd
Photography: Wison Tungthunya / Luke Yeung