Berlin based handbag manufacturer Liebeskind kindly asked us to provide them with a head turning window in the iconic Rue Neuve in Brussels, so we delivered. The result was a bold composition, with simplicity being the keyword. We presented the German brand’s most exclusive bags on a pedestal as if it was an artwork more than a bag. Instead of the information you would get at a museum, we engraved the bag’s name and price on each pedestal, making it a price tag for passers-by. We covered the head turning element by finishing the window with a massive smoky backdrop – or cloudy, if you’re a dreamer. Either way, its dramatic effect matches up perfectly with the presented leather goods, without taking any attention off them.
To top it off, we applied the brand’s hashtag #Berlinwayoflife to the window in the form of a white decal. Not only to trigger visitors of the Rue Neuve to get to know the brand, in store or online, but also to emphasise the brand’s bruising city of origin.
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