Shoe Palace have recently opened a new store as part of a line of modular store setups at the Eastridge Centre in San Jose, California. Designed by Double Europe, the new store separates product offerings into clear zones, defined by a significant change in material palette across the walls, floors and ceilings. Nike and Jordan brand take centre stage at the front of the store, followed by skate, lifestyle and kids sections.
Across the store, the walls are separated into six foot sections comprising of custom metal frame units with changeable shelf and graphic options to allow maximum brand impact. The store fixtures are then universal throughout with a changing material palette to adjust to each zone.
Shoe Palace will be opening will be opening new sites with the modular format across 2015 and beyond.
Design: Double Europe