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WAREHOUSE visual merchandising project in association with London College of Fashion, London – UK


The window was inspired by Giant’s Causeway, Ireland’s natural wonder, and features a mixture of materials including copper, plywood and insulating felts. The conceptual design was chosen as the winner by the Visual Merchandising team who felt the window perfectly encapsulated the trends of the brand’s AW15 collection. Emma Fearn joined Warehouse’s Visual Merchandising team in head office to bring her winning entry to life; from the early planning stages to the overnight execution. Emma also received mentoring from the team throughout her final year and had the opportunity to work across a range of Warehouse projects during her time here. The winning design features in Warehouse’s Argyll Street window throughout London Fashion Week, 14th September – 25th September and will be documented as part of the BBC’s Oxford Street Revealed program.

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