Caulder Moore has created a new retail environment for Turkish fashion brand Ipekyol to be rolled out across 50 locations in Turkey. Designed for working women aged 25 and above, Ipekyol is a prestigious brand in the ready-to-wear market. The new store design first opens in sites across Istanbul. The environment reflects the essence of the brand and alludes to their customer ethos of ‘timeless chic and elegance’. It showcases the high quality yet accessible luxury womenswear that Ipekyol is famous for, with a move towards a younger fashion focus. Gilt detailing and luxurious furniture mix with parquet flooring, textured ceramic and glamorous lighting to create a very chic environment with feminine touches. Collection wardrobe areas and well considered hanging rails hero the clothing and accessories. Changing areas have a boutique hotel style lobby ‘lounge’ and the retail design has clear zones to change the pace of the store environment.
A textured, wood wall adds interest and picks up the gilt of the light fittings against the contemporary backdrop of greys, nudes and blonde wood with a metallic wallpaper. Carefully curated picture frames, photos and props add to the timeless aesthetic and gilt wire tables and stools make a stylish statement.
Hilal Tunc, Creative Director at Ipeykol said of the new environment, “We wanted a new store design that would show the timeless elegance of our brand. I think this has been achieved with a stylish mix of materials, colour, detail and carefully considered areas in-store. Caulder Moore really understood our customer and our aspirations, and this comes through in the finished design.”
Ian Caulder, Exec Creative Director, Caulder Moore added, “The new environment we have designed for Ipeykol reflects the elegance of the brand, and really considers how their customers shop. It has a strong identity of its own, but is transferrable to meet the differing size and site demands of the 50 stores and concessions across Turkey.”
Ipeykol was founded in 1986 and is part of the Ayaydin & Mirojlio Group, a well-respected giant in the Turkish garment industry.
About Caulder Moore
Caulder Moore is a London based creative agency with over 25 years experience in delivering international brand design solutions for retail and leisure. From communications campaigns through to interiors, clients include Harvey Nichols, Sweaty Betty, GINA shoes, Ping Pong, Fullers Brewery, Jigsaw, Fitness First and Pepe Jeans.
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