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Square Design Interiorsdesigned the newest Guy Laroche men’s apparel store in Nea Smyrni, Athens.


The already established brand in the Greek market wished to have a new concept created for the new store to be opened and a fresh interior environment was created, in order to welcome customers and make them feel relaxed and unique at the same time.


The layout and all furniture and fixtures follow simple, straight lines, combining the warm color of walnut wood and the beige overall environment with RAF blue intervals that bring in a touch of luxury. The materials and the colors chosen were used in such a way as to contribute to the best display of the products of the brand.


The shop window connects directly the exterior of the store to the interior through a walnut double faced fixture where clothes and accessories are displayed together with a variety of decorative objects.


The overall interior architecture is based on the intriguing combination of the old and the new, an idea that is well supported by the central old table used as a service and display table and by the atmosphere created by the framed pictures on the walls.

Design: Square Design Interiors
Photography: Yiorgis Yerolymbos

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