Supreme has officially arrived in Paris. Following a period of wild rumours – which obviously turned out to be true – and venue prep work, the cult streetwear brand has opened its boutique in the Marais district. It’s situated just off bustling Rue Vieille du Temple, occupying the previous retail space of Japanese designer Tsumori Chisato. Anyone who’s ever been there, knows that the narrow façade is quite deceptive as it doesn’t give away the spatial dimensions of the premises.

It’s very likely what tempted Supreme to settle here, and the brand has masterfully made its mark on the premises. The front section has been concepted as a style anteroom and event space, replete with a wall plastered in an eclectic range of artworks, decks and a suspended LED screen featuring branded footage. A corridor leads to two voluminous spaces, covered by an expansive glass roof which allows in floods of daylight. The interior design is simple and functional, featuring pristine white walls and timber flooring and shelving. The new Supreme store, the brand’s second European outpost after London, carries the full range of apparel, footwear and accessories.

http://superfuture.com/supernews/paris-supreme-store-opening