Werkstatt65 is already designing and building the brand dna for the Khujo company for three years now. So when the Khujo company founder and managing director Thobias Schroeder contacted Werkstatt65 at the end of 2015 with the challenge to re-define the visual communication for their Khujo brand dna we immediately went to work. Within the time frame of two week we designed and build a new and lighter visual world for the Panorama show in Berlin.

Khujo is a big name in Germany positioned right alongside Scotch and Soda and G-star. The Khujo brand is still growing strong and the lighter design maches the new way of how the brand presents itself. The design is based on the following principles: The beauty and appreciation of things, the beauty of things humble and simple in nature, the beauty of things unrefined and unconventioned.

Photography by Inga Powilleit