San Francisco’s ongoing economic boom and a steadily increasing number of both business and leisure travelers are generally seen as the driving force behind an influx of new hotels in the city. And we’re not talking the suburbs here, but stretches of prime downtown real estate where these properties open their doors. One of the striking new arrivals of late is Axiom hotel, a design-led boutique property, situated a stone’s throw away from Union square. Occupying an early 20th century building, the interior design by New York city-based practice Stonehill & Taylor embeds the many historic details of the premises in a new and polished aesthetic. But that’s obviously not all.
Firmly anchored in the hotel’s design concept that’s inspired by the city’s iconic cable car and its steel cables, is the aim to serve today’s digitally inclined travellers – and don’t we all know the bay area is the very cradle of today’s digital lifestyle? – by adding seamless technology and an elevated kind of guest service to the hospitality equation. Axiom hotel features 152 homey rooms in five different categories. The design is distinctly contemporary, but with subtle nods to the building’s historic past. Each room comes with a matching range of nifty amenities, including a large smart TV, apple TV, iPad and iPhone docking stations, and last but not least, fast internet access. The property’s facilities also add to the appeal. The lobby comprises of a series of linked rooms where bites and drinks are served, generates a lively social buzz.
It’s here where both hotel guests and visitors rub shoulders and mingle, but also sit back and relax. Also situated on the ground floor are the library, a quiet corner replete with the prerequisite books on shelves, and the turn café, a sophisticated yet informal meeting place serving an all-day menu of various dishes prepared with fresh, local, and organic ingredients for both sit down and take away. In the evening, the latter venue becomes a tad more fancy, offering its guests shared plates alongside a full bar with killer cocktails and a range of fine California wines.