Diduo Footwear store by Prospace Asia, Fuzhou – China

April 24th, 2016 by retail design blog

Prospace Asia was engaged to design a new store identity for Chinese female footwear company, Diduo. As a fast-fashion footwear brand, Diduo aims to offer an ever-changing contemporary fashion style to the independent and confident female consumer. The concept was to create a sophisticated and well-detailed retail environment that could act as a backdrop to showcase woman’s shoes, handbags, eyewear and various accessories.

A neutral colour palette was applied to allow the colours and textures of the product to become the dominant focus in the store. While the retail environment is neutral, it isn’t bland. There is a subtle contrast of materials that help create visual and tactile interest. Stripes in a variety of materials create a feature language that is used to further emphasis the contemporary and refined nature of the space.

Client and customer reaction has been extremely enthusiastic meaning that the new design is now being rolled out across the huge Chinese market. Good news for both the retailer and the discerning Chinese consumer.

Prospace Asia is a team of passionate and highly skilled individuals with varied and dynamic backgrounds. Having operated for over 20 years in the Asia – Pacific region, the business is hugely experienced in retail design and retail insight. They provide retail solutions for clients all around the world, international brands working in China as well as some of China’s largest domestic retailers.

Photography by Keyu









Manolo Blahnik store by Data Nature Associates, Moscow
Manolo introduces contrast with his new store in Moscow. The romantic yet ru...
New Balance MD1500 Deconstructed Pack
New Balance Presents the size? Exclusive MD1500 “Deconstructed” Pack
Little Sheep Hot Pot Abiko restaurant by ZYCC, Osaka - Japan
Little Sheep Hot Pot Abiko restaurant by ZYCC, Osaka - Japan
PizzaView Italian cuisine & pizza by MAS Studio, Beijing - China
Green plants placed strategically at the restaurant liven up the dining atmo...

Leave a Reply

Your email address will not be published. Required fields are marked *