Want to see the shape of tomorrow? Starting 22 October, Dutch Design Week 2016 puts the spotlight on the subject in the city of Eindhoven for nine days, illuminating the innovation and creativity which is scintillating there all year round.
An audience from the world over will flock to the Dutch city – and based on trends of the annual event, to the tune of 275k visitors – to witness the work of 2500 designers holding the mindset of Dutch Design. But what does Dutch Design mean exactly? DDW itself suggests the term encompasses designs which have been conceived through a solution-oriented approach, and offer doses of functionality, humanism and humour to formulate something truly unconventional. The results are believed to stem from free thinkers whom give perspective to broad concepts plus readiness to collaborate with stakeholders.
And truth be told, the mindset is held by designers originating from anywhere in the world. Whether it’s smart solutions or inventive designs originating from Amsterdam or Australia, the presented perspectives of DDW will be nonetheless as promising as the next. Eighty locations across the city will host exhibitions, events, talks and best of all, celebrations at every turn.
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