Commissioned art project by Levi’s and Fubon Art. The main purpose of this project DENIM PERSONA was to use recycled denim jeans and create art pieces from it. In creating this project I think it was very important that we kept the “raw” personality of denim jeans and applying it like a sculpture so there was no cutting, sewing or any use of fashion technical skills.

The only thing used to hold the jeans together were safety pins. In staying true to the shape and personality of denim jeans, even if we took it apart all the jeans still hold it’s original shape and can still be worn, a true recyclable project.

Designed by CHiNGLiSH Concepts