Project Aegis store by MW Design, Suzhou – China

September 9th, 2016 by retail design blog

Located in the newly built Eslite Bookstore Suzhou China, a famous bookstore from Taiwan also known for combining literacy with lifestyle commodities. Eslite strives to bring the brand new refined lifestyle to China. Sharing the same inspiration, the designer, Michelle Wei, uses materials like matte gray marble, black vintage wood, iron castings, and old wooden pallets to create a low key yet full with rich texture dedicated to men’s fashion.

The window display is exhibited with black wooden pallets along with cast iron materials that easily attract the heads of those who strive for extraordinary taste. The overall hue is themed towards low key colors in gray and black. Due to gray marble’s refine and calm characteristics, it is inlayed with rustic black wood panels which makes a contrast between luxurious and masculine scene.

The line of sight is easily caught by white stainless steel arch racks hanging down from the ceiling. The intricately stacked dark wooden pallets are fused with the ingenious arrangement of spotlights. The combination creates a focal point to showcase the products that are unique and elegant.

Behind the arch racks lays a cash desk that is diagonally cut with half covers with clear glass showcasing the accessories. The other half with black metal forms a large triangle hypotenuse. On the other side the space are the fitting rooms with geometric-cut structure extruding from the wall. The overall space is full of materials with different characteristics yet feels surprisingly harmonious.

Designed by Michelle Wei / MW Design
Photography by Lin







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