“Alumtriss Premium” is a brand that specialize in advanced solutions for windows and doors, as well as import of high-end products from Europe to Israel. The showroom was designed by Ola Elyashar from “by OLA” studio and located on 250 sqm, in the middle of the business district at Herzeliya.

In this project designer Ola Elyashar was asked to conceptualize two main things: recreate customer’s deep vision of new shopping experience in the field of aluminum products and transform the environment setting that showcases a long-time family brand commitment.

The greatest challenge that the designer faced was developing easy operated and accessible atmosphere out of windows and various diverse openings, while preserving a warm and homey feeling of the space. The design of the showroom integrates the brand products both as an inspiration and as raw materials for space creation, giving the customer numerous unique viewpoints on products and ambiance.

The design of the space creates a game of multiple perspectives in relation to each product, while demonstrating an assortment of decors and their style. The technical products designed in that atmosphere, their seemingly simple qualities and advanced technologies represent the innovative and future forward vision, allowing the designer Ola Elyashar to highlight the effects of the window.

Ola’s Elyashar desire in creating relatively simple and organized customer shopping experience in the showroom permitted her to consider the usage of the space in a manner that presents each design style combined together with all its relevant products.

Design: Ola Elyashar
Photography: Shai Epshtein