What we were asked to do
Entrepreneur Bob Walker asked us to help him find the right image for his Slow Food business. He got in touch after seeing the Frey & Ford project. Part of our brief was also to explore environmentally and ethically sound ways of creating his brand. Something which we all felt passionate about.
Our fist task was to immerse ourselves in the movement known as ‘Slow Food’. The promotion, enjoyment and protection of locally-produced food products and regional cooking. Like most good chefs, Bob’s food passion and education began at a young age, by his mother’s side, in the kitchen, back in Yorkshire. He can remember scraping the bowl of all the left over mix, and helping his Mum with the obligatory Sunday Roast. It was with insights like this that we created the name and personality of the brand. We selected a robust typeface and monochromatic colour palette and used Bob’s own quotes to deliver meaning, depth and an honesty to the brand.
What we designed
The brand identity was applied to environmentally responsible packaging materials. This included various foil food pouches, paper bags and containers. All very clean, simple and unembellished – ‘It’s really all about the food’.
Designed by BERG