This is our second design project for Gyujin, a Japanese Shabu-Shabu buffet restaurant. The new branch is basically based on the previous shop design such as material, colour scheme, etc. We added a few more new design features to consider the location and its own character.

A key study of this project was the development of its design style to suit for the location environment. It needs to adjust more casual and soft atmosphere for family that is the main targeting customer at the mall. The vegetable relief painting panel is used at the facade and the above of buffet counter to put a natural and healthy image into the restaurant.

Using the new graphic icon “Akabeko”, which is a legendary cow from the Aizu region of Japan, at the back of a chair and woods wall to make more casual feeling to the customer. Hanging the original pendants, which is inspired a shabu-shabu pot, to offer guests a more lively eating experience.

Design: STUDIO C8 CO.
Photography: Nacasa&Partners