The Denovo Diamonds store located at Century City Mall is quite striking as it deviates from the neutral norm of a jewelry store where one would find its staff behind glass counters. Upon entering the store, you would automatically be drawn to the sleek back glass panels and the white light boxes that resemble diamonds in a diamond mine, which is the design concept of the store. “to abstract the essence of a diamond mine to perfectly showcase the jewelry.” The jewelry display is also another beautiful aspect of the store.
Collections from great collaborations of Denovo Diamonds with top industry influencers such as style icon, Nicky Hilton, Fashion Designer Maureen Disini, Artists like Leeroy New, Olivia d’ Aboville and Jinggoy Buensuceso, Mixed media artist like Jia Santos- Estrella and Neil Felipp an Internationally acclaimed writer Cheryl Tiu are layed out and display like as wearable art pieces making the store look like an art gallery more than your typical jewelry store.
Design: Jagnus Design Studio
Photography: Denison Tan