As we know, Fish and Co is a casual, full service, family chain restaurant serving fresh seafood in a pan. All of the Fish and Co outlet in Indonesia designed by Metaphor Indonesia.
It’s quite challenging cause in every outlet we want to put something different but also still have connection with their branding images. In this outlet, we try to combine the detail with graphic, we put a huge jellyfish paint as a centerpiece.
The color themes was natural color combined with their color identity: blue. This concept determine a different ambiance, a friendly seating area with warm pavement and a more adequate space with more sophisticated lighting, materials and furnishings.