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Identity design for EDL’s new extension, a multifaceted gallery, subdivided to showcase their diverse product ranges. The name Division (divide) was chosen with the intent for continuity after introducing EDLX (multiply) previously. A dynamic and fluid logo was created to represent collaborative spirit as well as the versatility of the space.
Design agency: Bravo
Creative director: Edwin Tan
Designer: Michelle Yong
Interactive designer: Faris Kassim
Project management: Carisia Chew
Interior design: Formwerkz Architects
Interior photographer: Marc Tan Photo
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