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The clients ask for a place to chill out and enjoy and not just another ice cream shop like other in town. The concept used for Topya’s brand identity is “welcome to the paradise’ to an utopic world”, and from this concept we choose natural and rough materials like concrete, stucco walls and rough wood.


To emphasize the brand image of Topya, specially-designed wall paper were placed on a main wall, and at containers and package boxes used in the shop. The main part of the concept is that the client serves himself frozen yogurt and very special toppings developed by a pastry chef. The topping table is the heart of the shop and stands at the entrance of the shop. All the toppings are served at special golden bowls.

Design: Studio Eti Dentes
Photography by Yonatan Ben Haim

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