Development, design and realisation of a unique shop concept for the St. Gall long-established company. Warm and authentic materialisation lends the product the necessary value and connects wonderfully with the listed architecture of the thirties. Elaboration of a room programme with various product spaces, soft gastronomy, a separated conference room, a storing space and other back rooms. Lighting and labelling concept as well as definition of product presentation guidelines. 265 m2 retail space .