Budoubatake branding by Kenma

March 20th, 2017 by retail design blog

Japanese business design firm Kenma has succeeded in designing a package and rebranding processed foods made in Katsunuma, Yamanashi known as one of the Japan’s most famous grape-producing areas. Kenma focused on grape farmers’ uniqueness that they could provide products using different varieties of grapes. They expressed the unique feature using package designs. In particular, the firm made capital letters of grapes into graphical patterns. They used the patterns for products such as grape juice and puree.

Kenma elaborated the graphical patterns to make consumers feel “Japanese-sense” and “”Farmer-sense”. The firm made sure that products are united when they were seen as a whole. The package widens the choice of purchase such as set and set. The design, which illustrates different varieties of grapes, will arouse consumers’ interest toward learning about grapes. And it’ll also lead them to purchase different products of their favorite grape.























http://www.packagingoftheworld.com/2017/03/budoubatake.html

Soyuzsnab HORECA packaging by Nadie Parshina
As a part of launching a new trademark of high-quality finished ingredients ...
Forest of business cards gallery by TWOPLUS-A, Tokyo - Japan
The design for this exhibition gallery is themed around the Olympic Games, a...
Mozilla Factory Space by NOSIGNER, Tokyo - Japan
This office constructed by the common product, such as corner module or plas...
Ambrose collection by Heal's
The Ambrose collection is a range of intelligently designed furniture and es...

Leave a Reply

Your email address will not be published. Required fields are marked *