This is the new store of Japanese restaurant brand “Japanese Dining GONPACHI”. The brand has 10 stores at home and overseas. In this project, we tried to pursue deeper essence and more possibilities of the brand, deciphering the store’s unique location. The store is located right beside the famous sightseeing spot, Asakusa. The façade is covered by straight line copper panels. The panels are combined with eave, reclaimed wood, and neon sign, for creating an atmosphere of both “independent facade” and “unique interpretation of Japanese culture”.

The building has an ordinary residential scale so the both first and second floors have low ceiling heights. In order to utilize store’s space to the maximum, we left the building frame as it was. On the contrary, we fully designed functional fixture, decorative objects, and furniture, paying attention to “texture of handwork”, “outstanding details”, and “delicate surfaces”.

The first floor has reception bar to serve inside and outside the store, buckwheat noodle making space, approach where guests can see a millstone, and open kitchen counter. Above thick leather sofa seats we put a special art piece made of Japanese confectionery molds. Visual essences; Japanese traditional furniture, Japanese style concrete floor, and lighting with Japanese special finishing give a strong impression of Japan to visitors.

Design: GLOBAL-DINING
Photography: Nacasa&Partners